Privacy policy

Privacy Policy

Last updated: 28 September 2026

At Outback Tails, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Outback Tails collects, uses, stores and protects your personal information when you visit our website, purchase our products, contact us or otherwise interact with us.

Outback Tails operates in Australia and this Privacy Policy is designed for our Australian customers and website visitors.

1. What personal information we collect

Depending on how you interact with us, we may collect the following types of personal information:

Information you provide to us

This may include:

  • Your name

  • Email address

  • Phone number

  • Billing and delivery address

  • Information provided when you place an order

  • Payment and transaction information

  • Information you provide when contacting our customer service team

  • Information you provide when entering a competition, promotion or giveaway

  • Information you provide when signing up to receive emails or SMS marketing

  • Any other information you choose to provide to us

We generally do not collect sensitive information about you. Please do not provide sensitive personal information to us unless we specifically ask you to do so.

Information collected when you use our website

When you visit or use our website, we may automatically collect information such as:

  • Your IP address

  • Device type and operating system

  • Browser type

  • Website pages you visit

  • Products you view or purchase

  • How you interact with our website

  • Referring websites or links

  • General information about your browsing activity

  • Information collected through cookies, pixels and similar technologies

We use this information to help us operate, maintain and improve our website, understand how customers use our website, measure advertising and marketing performance and provide a better shopping experience.

2. How we collect personal information

We may collect personal information directly from you when you:

  • Make a purchase through our website

  • Create or use an account

  • Subscribe to our email or SMS marketing

  • Contact us with an enquiry or customer service request

  • Enter a competition or promotion

  • Submit a product review or other content

  • Interact with us on social media

  • Otherwise provide information to us

We may also collect certain information automatically when you browse or use our website through cookies, pixels, analytics tools and similar technologies.

In some circumstances, we may receive personal information from third-party service providers that help us operate our website, process payments, provide marketing services, deliver orders or provide other business services.

3. How we use your personal information

We may collect, hold, use and disclose your personal information for purposes including:

  • Processing and delivering your orders

  • Processing payments and refunds

  • Providing customer service and responding to enquiries

  • Managing your customer account

  • Sending order confirmations, shipping updates and other transactional communications

  • Sending email or SMS marketing where you have provided consent or where otherwise permitted by law

  • Sending abandoned cart or checkout reminders where applicable and permitted

  • Requesting product reviews and feedback

  • Processing returns, exchanges and warranty enquiries

  • Improving our website, products and customer experience

  • Understanding how customers interact with our website

  • Measuring and improving our advertising and marketing

  • Preventing fraud, misuse or other unlawful activity

  • Managing competitions, promotions and giveaways

  • Maintaining our business records

  • Complying with our legal and regulatory obligations

We will only use or disclose your personal information for purposes permitted by applicable Australian privacy laws.

4. Email and SMS marketing

If you choose to subscribe to our email or SMS marketing, we may use the contact details you provide to send you information about Outback Tails products, promotions, launches, offers and other marketing communications.

Where required, we will obtain your consent before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

For SMS marketing, you can follow the unsubscribe instructions provided in the message, including replying STOP where available.

Unsubscribing from marketing communications will not prevent us from sending you important transactional or service-related communications, such as order confirmations or delivery updates.

We keep records of marketing consent and withdrawals of consent where appropriate.

Australian law requires commercial electronic messages to be sent with appropriate consent and to provide a functional and easy way to unsubscribe.

5. Cookies and similar technologies

Our website uses cookies and similar technologies to help us provide and improve our services.

Cookies may be used to:

  • Keep products in your shopping cart

  • Remember information about your website session

  • Understand how visitors use our website

  • Improve website functionality

  • Measure website performance

  • Understand the effectiveness of our advertising

  • Help us provide relevant marketing and advertising

  • Support abandoned cart or checkout communications where applicable

We may use third-party services that place cookies, pixels or similar technologies on our website for analytics, advertising, marketing and other legitimate business purposes.

These technologies may collect information such as your device, browser, IP address, pages viewed and interactions with our website.

You can generally control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We aim to configure third-party tracking technologies in a way that limits the collection of personal information to what is reasonably necessary for their intended purpose. The OAIC recommends a data-minimisation approach when using third-party tracking pixels.

6. Third-party service providers

We use third-party service providers to help us operate our business and provide our services.

These providers may include services that assist with:

  • Website hosting and ecommerce

  • Payment processing

  • Order fulfilment and delivery

  • Email marketing

  • SMS marketing

  • Customer reviews

  • Website analytics

  • Advertising and marketing

  • Customer service

  • Website development and technical support

  • Fraud prevention and security

These providers may have access to personal information where reasonably necessary to perform services on our behalf.

We require our service providers to handle personal information appropriately and in accordance with applicable obligations.

7. Shopify and payment processing

Our online store is operated using Shopify.

When you place an order through our website, information necessary to process your order may be collected and processed by Shopify and other service providers involved in payment processing, fraud prevention and order fulfilment.

Payment card details are generally processed by our payment providers rather than being directly stored by Outback Tails.

For more information about how Shopify handles personal information, please refer to Shopify's own privacy documentation.

8. Advertising and analytics

We may use third-party advertising and analytics services, such as Google and Meta, to help us understand website activity, measure advertising performance and promote our products.

These services may use cookies, pixels or similar technologies to collect information about website interactions.

Where applicable, information collected through these technologies may be used to measure conversions, understand advertising effectiveness, build audiences and deliver advertising.

We take reasonable steps to ensure these technologies are used appropriately and that personal information is collected only to the extent reasonably necessary for the relevant purpose.

9. Reviews and customer content

If you choose to submit a product review, testimonial, photograph or other content to us, we may use that content for marketing and promotional purposes in accordance with the terms provided when the content is submitted.

Where content includes personal information, we will handle it in accordance with this Privacy Policy and applicable privacy laws.

10. Disclosure of personal information

We may disclose your personal information to third parties where reasonably necessary to operate our business and provide our services.

These third parties may include:

  • Shopify and ecommerce service providers

  • Payment processors

  • Delivery and logistics providers

  • Email and SMS marketing providers

  • Advertising and analytics providers

  • Customer review platforms

  • IT and website service providers

  • Professional advisers

  • Government agencies or regulatory bodies where required or authorised by law

We do not sell your personal information.

We only disclose personal information where there is a legitimate business, service or legal reason to do so.

11. Overseas disclosure

Some of the third-party service providers we use may store or process personal information outside Australia.

This may include providers of ecommerce, payment, marketing, analytics, advertising, cloud storage and other technology services.

Where we disclose personal information to an overseas recipient, we take reasonable steps to ensure that the information is handled appropriately and in accordance with applicable Australian privacy obligations.

Because our third-party providers and their infrastructure may change over time, the countries in which personal information may be stored or processed can also change.

Where practicable, we will identify relevant overseas recipients or locations in our privacy documentation.

12. How we store and protect personal information

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Personal information may be stored electronically using our own systems and third-party service providers.

We use reasonable administrative, technical and organisational safeguards appropriate to the nature of the information we hold.

No method of transmission or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee the absolute security of information transmitted to or from our website.

13. How long we keep personal information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our services, maintain business and transaction records, resolve disputes, meet legal obligations and protect our legitimate business interests.

When personal information is no longer required, we take reasonable steps to securely delete or de-identify it where appropriate.

14. Accessing your personal information

You may request access to personal information that we hold about you.

To make an access request, please contact us using the details below.

We will generally respond to your request within a reasonable period and may need to verify your identity before providing access.

In some circumstances, we may be unable to provide access where an exception under applicable privacy law applies. If this occurs, we will explain the reason where we are permitted to do so.

15. Correcting your personal information

We take reasonable steps to ensure that personal information we hold is accurate, complete and up to date.

If you believe that personal information we hold about you is inaccurate, incomplete or out of date, you can ask us to correct it.

Please contact us using the details below and provide enough information for us to identify the information that needs to be corrected.

16. Privacy complaints

If you believe we have not handled your personal information appropriately or have breached an Australian Privacy Principle, we encourage you to contact us first so that we can investigate and attempt to resolve your concern.

To make a privacy complaint, please contact:

Email: info@outbacktails.com

Mail:
Outback Tails
13/1 Vuko Place
Warriewood NSW 2102
Australia

Please provide as much detail as possible about your concern.

We will investigate your complaint and respond within a reasonable period.

If you are not satisfied with our response, or your complaint is not resolved, you may contact the Office of the Australian Information Commissioner (OAIC).

Further information about making a privacy complaint is available from the OAIC.

17. Anonymity and pseudonymity

Where it is lawful and practicable, you may choose not to identify yourself or may use a pseudonym when interacting with us.

However, there are circumstances where we need certain personal information to provide a product or service, process an order, respond to an enquiry or meet our legal obligations.

18. Children's privacy

Our website is intended for general audiences and is not specifically directed at children.

We do not knowingly collect personal information from children where collection is not permitted by law.

If you believe a child has provided personal information to us without appropriate consent, please contact us using the details below.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, service providers or legal obligations.

When we make changes, we will update the Last Updated date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

20. Contact us

If you have any questions about this Privacy Policy, want to request access to or correction of your personal information, or wish to make a privacy complaint, please contact us:

Outback Tails

Email: info@doog.com.au

Mail:
13/1 Vuko Place
Warriewood NSW 2102
Australia